Eggfirst

Uncle, which way to your Kitchen?

Uncle’s Kitchen is one of the most popular Chinese joints in Mumbai. However, it was faced with a very strange problem. Since it was so popular among the masses, everyone knew about the joint but the problem was no one actually knew where it was located. (It’s like how everyone knows about Iraq but they think it’s in Afghanistan!)



Since it’s a small time place and already quite popular, advertising wasn’t really the solution. Instead, the owner came up with an ingenious plan. He provided all the traffic cops in the vicinity with an elevated podium. The podium had the directions to Uncle’s Kitchen printed on it. Traffic cops would stand in the podium, bang in the middle of the road, to monitor the traffic. The spot was unmistakably noticeable! Everyone coming to the area would now definitely know where Uncle’s Kitchen is. Well done, Uncle! You’re driving the traffic right into your kitchen.

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