Eggfirst

Interactive Ads

Interactive advertisements always manage to get the maximum attention amongst all audience. But their results are also always in Black & White and there is a fine line dividing that. An interactive campaign can work wonders for a brand and many awards for the agency if done with just the right about of applied creativity and sense or it can be overtly annoying to the audience, damaging to the company and fatal to the man/ woman (usually a man!) behind it!

Some call them art, others call them gimmicks, nevertheless intriguing, here are a few best and worst interactive ads,
































And here are few, that were although creative, I didn't quite like;

Like this one below, I mean I get the smart visuals, but honestly thinking about my coffee while looking at the sewage steam does NOT make me want to have any...



This one below is an advertisement for the office of a plastic surgeon. Intelligent, but I don't get the connection!?




And this smart one here, is it comparing the lens of my camera to a bus tyre??



Until next time...

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