Eggfirst

The India focused arm of BBN International, Eggfirst BBN India is a full service ad agency offering end-to-end creative solutions for energizing brands.

BBN International - the Business Branding Network is a federation of independent advertising agencies. Present in Europe, North & South America as well as in Asia, BBN International brings together 26 agencies from 32 locations and more than 1,500 communication specialists. Every individual BBN agency places at the disposal of its international clients a global mindset on each brand, and provides a strategic, creative and logistic support adapted to each separate country.

Brand Building Blocks

Brands are very human. Ignore them and they wither. Give them the attention and they blossom. Brands, by nature, are fragile, hurt easily and when they fall, it takes some doing to get them back on their feet. This explains why brand guardians have to always be on their toes. Moreover, brands need to have a personality too. Mercedes Benz, for instance, is not just another quality car, but one that reflects class and status symbol. Colgate is not just another toothpaste. In India, at least until lately it meant toothpaste. In several parts of India, “Colgate kiya?” is how mothers used to ask children whether they had brushed their teeth.

How do you build a brand? Quality and innovation take the brand to the next level; however, it’s the emotional experience of the brand that facilitates trust and loyalty. A brand is an ingrained habit. Imagine a day without your favorite brand of toothpaste, tea, newspaper or television channel.

The standard rules are very well laid out – great product, great marketing including great advertising, consistent application of adequate resources and imaginative and consistent commitment to core brand values. However, great brands have broken all rules and stuck to one philosophy – consumer connection. In other words, bond with your consumers.

With our unique tools and methodologies, we are able to conceive au naturelideas that enable your brand the make the consumer connection.

• Brand Asset Management • Brand Identification Map • Contact Management Strategy

Traditionally, Marketing Communication have been garnished with strong local flavors. Today, however, with the internet integrating the world more than ever before and increasing globalization, marketing communication are fast assuming international orientation. The trend is to have communication elements, which transcend international boundaries and create tangible results across the board. This is what Eggfirst strives to deliver.

Our Address

Eggfirst BBN India

India (Mumbai) India (Mumbai) Design Center 1 Design Center 2 B-52/206, Eggfirst Villa, Siddharth Nagar - 2, Goregaon (W), Mumbai - 400 104 India. Tel: +91 - 22 - 2876 9863 Cell: +91 - 98707 87893 # 201, Radha Rani Silk Mills Compound, 30, Parsi Panchayat Road, Andheri (E), Mumbai - 400 069 India.